Pakeezah
Handicrafts Producer Company Limited (PHPCL) is a Private Limited Indian
Non-Government Company incorporated in India on 09 May 2022 (Two years and two
months 6 days old ). Its registered office is in Ananthnag, Jammu &
Kashmir, India
Handicrafts have been the main-stay of the State’s Economy since Centuries. The dawn of modern era of industries least affected the viability of the crafts that always had the capacity to hold sway in even International Markets. Conscious of this colossal potential for economic activity of the sector, the Government has ever been according priorities for it’s over all development. A full fledged Department for projecting the crafts on wider scale was established on 1972-73. Prior to this establishment however, the department used to be a part of the Directorate of Industries and Commerce. The Department of Handicrafts so constituted, begun to operate with its main thrust on the following:
To identify and eradicate the problems faced by the Industry.
To provide artisans force to the sector in place of the ageing and proficient artists.
To mobilize the poor/small artisans for formation of co-operatives.
To create markets for sale of the craft produce of the State.
Creating craft awareness at the places where it is least introduced.
To keep tab on consumer preferences by way of designs and,
To eradicate the middle-man-ship by way of direct liaison between Buyers and Sellers.
Above all to help maintain qualitative image of the crafts.